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People's Car Project by Volkswagen

Volkswagen decided to turn their business inside out. Instead of building cars for the people, we began building cars with the people. We called it: ‘The People’s Car Project’, a long-term co-creation platform that re-invents how cars are ideated, designed, and built. Volkswagen designers together with over 3.1 million fans on social help to upgrade current cars and shape future ones. Awards: 8x Cannes Lions / 3x LIA / 2x OneShow / 2x New York Festivals / 8x Digital Media Awards / 3x Spikes

Project Roles
Art Director, Creative Director
Company
BBDO
Skills
Art Direction, Broadcast, Creative Direction, Print
Media
Advertising, Commercials - Broadcast
Project Industries
Advertising, Automotive
People's Car Project by Volkswagen
People's Car Project by Volkswagen
People's Car Project by Volkswagen