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Walls Are Meant For Climbing

Some people build walls. Other people climb them. The North Face is doing both. By donating $1 million to The Trust for Public Land to help build public climbing walls in U.S. communities. We launched the global initiative with climbable billboards in New York, London and Shanghai, where celebrity climbers scaled our walls to show that climbing is about trust and unity rather than division.

Project Roles
Creative Director
Company
Sid Lee
Skills
Art Direction, Creative Direction
Media
Advertising, Interactive Installations
Project Industries
Advertising, Sports
Walls Are Meant For Climbing
Walls Are Meant For Climbing
Walls Are Meant For Climbing
Walls Are Meant For Climbing
Walls Are Meant For Climbing