Williams-Sonoma - Optimizing ecommerce experience for premium retailers
Over the course of 3 years I worked on a wide variety of ecommerce projects to support the Williams-Sonoma brands: Williams-Sonoma, Pottery Barn, PBTeen, Pottery Barn Kids, West Elm, and Rejuvenation.
One of most extensive projects was a redesign of the checkout flow. This project was at a moment when tablets and tap-friendly interfaces were forcing new requirements for retailers. Since even minor changes can have a tremendous effect on user behavior and site revenue, the new flow needed to be closely analyzed and highly optimized from a usability perspective.
In addition to Checkout, I did a significant amount of user research, competitive auditing, and UX design work for:
Global Site Navigation
Customer Sign In and Guest Checkout
Address Book Handling
Order Tracking and Returns
- Project Roles
- UX/IA Designer
- Design, E-Commerce, User Behavior Research
- Mobile Apps, Websites
- Project Industries