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Williams-Sonoma - Optimizing ecommerce experience for premium retailers

Over the course of 3 years I worked on a wide variety of ecommerce projects to support the Williams-Sonoma brands: Williams-Sonoma, Pottery Barn, PBTeen, Pottery Barn Kids, West Elm, and Rejuvenation. One of most extensive projects was a redesign of the checkout flow. This project was at a moment when tablets and tap-friendly interfaces were forcing new requirements for retailers. Since even minor changes can have a tremendous effect on user behavior and site revenue, the new flow needed to be closely analyzed and highly optimized from a usability perspective. In addition to Checkout, I did a significant amount of user research, competitive auditing, and UX design work for: Global Site Navigation Faceted Navigation Wish List Gift Registry Customer Sign In and Guest Checkout Address Book Handling Order Tracking and Returns

Project Roles
UX/IA Designer
Company
Williams-Sonoma
Skills
Design, E-Commerce, User Behavior Research
Media
Mobile Apps, Websites
Project Industries
Retail
Williams-Sonoma - Optimizing ecommerce experience for premium retailers
Williams-Sonoma - Optimizing ecommerce experience for premium retailers
Williams-Sonoma - Optimizing ecommerce experience for premium retailers
Williams-Sonoma - Optimizing ecommerce experience for premium retailers
Williams-Sonoma - Optimizing ecommerce experience for premium retailers
Williams-Sonoma - Optimizing ecommerce experience for premium retailers
Williams-Sonoma - Optimizing ecommerce experience for premium retailers