Williams-Sonoma - Optimizing ecommerce experience for premium retailers

Over the course of 3 years I worked on a wide variety of ecommerce projects to support the Williams-Sonoma brands: Williams-Sonoma, Pottery Barn, PBTeen, Pottery Barn Kids, West Elm, and Rejuvenation.

One of most extensive projects was a redesign of the checkout flow. This project was at a moment when tablets and tap-friendly interfaces were forcing new requirements for retailers. Since even minor changes can have a tremendous effect on user behavior and site revenue, the new flow needed to be closely analyzed and highly optimized from a usability perspective.

In addition to Checkout, I did a significant amount of user research, competitive auditing, and UX design work for:

Global Site Navigation
Faceted Navigation
Wish List
Gift Registry
Customer Sign In and Guest Checkout
Address Book Handling
Order Tracking and Returns