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Heineken Brand

Heineken has been making its signature lager since 1864. But they spent 2008 promoting a bunch of new products, like their Beertender personal draught machine and a light beer called Heineken Premium Light. When they asked us to get back to basics for a campaign for their original brew, we opened the presentation with a manifesto to remind them of their rightful place as a heritage brand. Later, the morning after the Super Bowl, we created a full page message in USA Today to greet the victors. No matter what extraordinary things they accomplish in life, everyone still fantasizes of winning the Super Bowl. Only a lucky few get to actually do it.

Project Roles
Copywriter
Company
Wieden+Kennedy
Skills
Conceptual, Copywriting
Media
Advertising
Project Industries
Beer
Heineken Brand
Heineken Brand
Heineken Brand
Heineken Brand