Heineken has been making its signature lager since 1864. But they spent 2008 promoting a bunch of new products, like their Beertender personal draught machine and a light beer called Heineken Premium Light. When they asked us to get back to basics for a campaign for their original brew, we opened the presentation with a manifesto to remind them of their rightful place as a heritage brand.
Later, the morning after the Super Bowl, we created a full page message in USA Today to greet the victors. No matter what extraordinary things they accomplish in life, everyone still fantasizes of winning the Super Bowl. Only a lucky few get to actually do it.
- Project Roles
- Conceptual, Copywriting
- Project Industries