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Target Experiential Campaign

ASK: 1. Drive attention to the Give With Target Campaign with five select celebrity spokespeople 2. Concept and plan culmination event INSIGHT: Give consumers the power to decide which schools the $5 Million will be allocated IDEA: Five celebrity spokespeople, dubbed the “Class of 2013,” helped kick off program and encourage fans across the country to get out and vote. The school that reached 10,000 votes first, received a special “Homecoming” celebration with all five celebrity partners in attendance.

Project Roles
Art Director, Creative Director, Designer, Furniture Designer, Set Designer
Company
Periscope
Skills
2D, 3D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Celebrity, Content, Creative Direction, Design, Documentary, Entertainment, Environments, Experiential, Fabrication, Furniture Design, Interaction, Social, Video Journalism, Storyboarding, Conceptual
Media
Branded Content, Events, Experimental Films, Advertising, Commercials - Video
Project Industries
Retail
Target Experiential Campaign
Target Experiential Campaign
Target Experiential Campaign
Target Experiential Campaign
Target Experiential Campaign
Target Experiential Campaign
Target Experiential Campaign