How do you make a dated product relevant again? We redesigned the MyPublisher website for a more premium look, focused on design and custom-created one-of-a-kind products that would appeal to our affluent, female target audience.
I was the ACD at My Publisher for both web and the UI/UX of the book editing app, reporting directly to the head of Creative. I managed a team of 15 designers, art directors, and copywriters. For the homepage, I created the wireframes, mapped the layout of the homepage working closely with the marketing department for strategy, and designed the new interface with sales goals in mind.
- Project Roles
- Art Director, Creative Director, Designer, UX/IA Designer
- Adobe Photoshop, Art Direction, Creative Direction, Design, Management of Teams 10-20
- E-commerce Platforms, Products - Digital, UI Design, UX Designs, Websites
- Project Industries
- Lifestyle, Startups