CBC | SEASON PREVIEW
CBC Season Preview 2016-2017 - Connecting the audience to our stories and brand.
While working at the CBC I was able to do the art direction and design of their upfront creative for the 2016-2017 Season. This Season Preview creative is based around the idea of an "invisibile line" which aligns all of the circles to the word mark and pattern. The circles are a metaphor for all the different shows and content that the CBC provides to millions of Canadians and with this celebratory colour scheme and playfulness of the art direction it was a way for the CBC to connect to its audience better.
- Project Roles
- Art Director, Designer
- CBC | Canadian Broadcasting Corporation
- 2D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Design
- Branded Content, Concept Art, Events, Visual Designs
- Project Industries
- Entertainment, Government