Call of Duty CRM Program

Day-to-day creative lead on team that produced personalized email campaigns that promoted the launch of Call of Duty: Ghosts and increased player engagement. The Ghost promotional launch email series directly generated $6 million in sales while the weekly newsletters increased player gameplay by 38 minutes per player.

The emails also captured the attention of the media, blogs and influencers, while fans voiced their excitement with screenshots of the emails on social media. Additionally, immediately following the launch of the personalized newsletter program there was a 350% increase in social media activity (mostly positive) referencing Call of Duty emails.