Hertz Gold Drives
As part of Hertz’s Gold Plus Rewards loyalty program, a bi-monthly branded content website focused on iconic drives throughout America.
From going west on the historic Route 66, to journeying through big sky country in Montana, to experiencing Coastal New England in the Fall each road trip was curated to inspire members to travel with Hertz. Content was promoted in the monthly member email newsletter and solo promotional campaign.
Led the project from initial concept to launch taking on a multifaceted role of creative direction and hands-on ux/visual design.
- Project Roles
- Art Director, Creative Director, Designer
- Adobe Illustrator, Adobe Photoshop, Art Direction, Creative Direction, Interactive, Keynote, Retouching, Wrangling - Creatives, Management of Teams 1-10
- Branded Content, Websites, Mobile Apps, UX Designs, Visual Designs
- Project Industries