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Hertz Gold Drives

As part of Hertz’s Gold Plus Rewards loyalty program, a bi-monthly branded content website focused on iconic drives throughout America. From going west on the historic Route 66, to journeying through big sky country in Montana, to experiencing Coastal New England in the Fall each road trip was curated to inspire members to travel with Hertz. Content was promoted in the monthly member email newsletter and solo promotional campaign. Led the project from initial concept to launch taking on a multifaceted role of creative direction and hands-on ux/visual design.

Project Roles
Art Director, Creative Director, Designer
Company
Hertz
Skills
Adobe Illustrator, Adobe Photoshop, Art Direction, Creative Direction, Interactive, Keynote, Retouching, Wrangling - Creatives, Management of Teams 1-10
Media
Branded Content, Websites, Mobile Apps, UX Designs, Visual Designs
Project Industries
Travel/Tourism
Hertz Gold Drives
Hertz Gold Drives
Hertz Gold Drives
Hertz Gold Drives
Hertz Gold Drives
Hertz Gold Drives