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The Veggie Butcher

The Veggie Butcher is a concept for a new service that grocery stores provide, that works in a similar way that the deli and the meat counters currently function. As an effort to encourage Americans to eat more fresh fruits and vegetables, this service prepares produce to order, so that shoppers can take it home and easily and quickly incorporate it into their meals. This was a real client project given to us while at the VCU Brandcenter. I worked on a team of five as the sole Experience Designer. We had one Creative Brand Manager, one Strategist, one Art Director and one Copywriter. To view the interactive prototype, click here: https://share.proto.io/S93KYF/

Project Roles
Creative Technologist
Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, Conceptual, GoPro, Keynote, Low / High Fidelity Prototyping
Interactive Installations, Product Designs, Retail Designs, UI Design, UX Designs, Wireframes
Project Industries
Advertising, Health/Pharma, Lifestyle, Packaged Goods
The Veggie Butcher
The Veggie Butcher