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Clash of Clans - Bye Bye Builder

For the past 5 years, the Builder in Clash of Clans has seen his creations get destroyed over and over and over and over again. He finally decides that enough is enough, and it's time for him to leave the game. This campaign celebrated the 5 year anniversary of Clash with a storyline that weaved in an out of the game and the real world. The Builder character decided to leave, was actually removed from the game, and then built structures as he traveled around the real world. The campaign featured Film, OOH, Facebook AR, Social, etc.

Project Roles
Copywriter
Skills
Copywriting
Media
Art, Brand Films, Commercials - Broadcast, Events, Interactive Installations, Augmented Reality, Social Media Content
Clash of Clans - Bye Bye Builder
Clash of Clans - Bye Bye Builder
Clash of Clans - Bye Bye Builder
Clash of Clans - Bye Bye Builder
Clash of Clans - Bye Bye Builder
Clash of Clans - Bye Bye Builder
Clash of Clans - Bye Bye Builder
Clash of Clans - Bye Bye Builder
Clash of Clans - Bye Bye Builder
Clash of Clans - Bye Bye Builder
Collaborators