Best Buy -- Never Piss Off a Pinner

As happens from time to time with a client, Best Buy bought a new toy that they really wanted to use -- but didn't know how: Pinterest. Their media team bought all kinds of paid Pinterest ad space and they couldn't figure out why nobody was re-pinning regurgitated laptop ads or refrigerator promotions (and heavily trolling Best Buy in the process). "Hello!" Pinterest content needs to be things that people want to spend time with -- what they aspire to. (In this case college students.) That's exactly what we created, with overwhelmingly positive results.