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Best Buy -- Never Piss Off a Pinner

As happens from time to time with a client, Best Buy bought a new toy that they really wanted to use -- but didn't know how: Pinterest. Their media team bought all kinds of paid Pinterest ad space and they couldn't figure out why nobody was re-pinning regurgitated laptop ads or refrigerator promotions (and heavily trolling Best Buy in the process). "Hello!" Pinterest content needs to be things that people want to spend time with -- what they aspire to. (In this case college students.) That's exactly what we created, with overwhelmingly positive results.

Project Roles
Creative Director
Best Buy
Creative Direction
Social Media Content, Social Media Copy
Project Industries
Best Buy -- Never Piss Off a Pinner