The Perfect Pair
Art Direction + Interactive Design: Collaborating with the marketing, production, and engineering teams, I was the lead designer on this interactive campaign surrounding Converse's new all-weather Shield Canvas sneakers. I assisted with the conceptualization during the initial brainstorm for the proposal, ultimately creating mocks and design materials for the pitch to the client. After the program was sold, I was tasked with leading the team on storyboarding, location scouting and art-directing for each photo shoot with three (3) different indie artists in Brooklyn. Lastly, I personally designed each of the three (3) distinct, long-form editorial pieces that featured interactive visual elements and parallax-scrolling design, from wire-framing to cutting and more as I prepared assets for our engineering team to implement into each finished article.
- Project Roles
- Art Director, Designer, UX/IA Designer
- Adobe Photoshop, After Effects, Art Direction, Retouching
- Project Industries
- Advertising, Media