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CLIF Bar's Mantra Maker

An installation for CLIF Bar's presence at the Boston Marathon. To celebrate every runner's personal running mantra we created an interactive experience translating your handwritten mantra into a 3D run through a dynamic environment. Users were invited to actually run through their environment on a custom built sensor driven game pad.

Project Roles
Creative Director
Analog Folk
Conceptual, Creative Direction
Interactive Installations
Project Industries
Packaged Goods, Sports
CLIF Bar's Mantra Maker