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Best Buy Passion Project
Best Buy wanted to re-imagine the way they interacted with their customers. It was a major shift, from product-first, to passion first. How do the products Best Buy sells bring customer passions to life?
My team traveled to four locations around the country to tell the unique and fascinating stories of those who live their lives to the fullest with the help of electronics. 3 of 4 short film stories below.
- Project Roles
- Creative Director, Copywriter, Editor (Brand/Content)
- Company
- Wunderman
- Skills
- Copywriting, Creative Direction, Editing, Management of Teams 1-10
- Media
- Interactive Videos, Websites, Brand Films
- Project Industries
- Retail
