Life is Beautiful Brand Campaign

Life is Beautiful is an annual music, culinary, art, and learning festival held in Downtown Las Vegas, Nevada. It was created to help people conquer their fears and chase their dreams. I pitched the watercolor look for their new branding campaign and worked closely with the team to create all the marketing materials needed to promote the festival, during the festival, and recap content afterwards. It was a great year long project to work on because I got to see the whole project from beginning to end.