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LA Zoo 50th Anniversary Identity

The Los Angeles Zoo wanted to create a special identity for their 50th anniversary that underscored not just their local facilities, but also their conservation efforts in the wild. We developed a system that, through typography that referenced their monumental signage at the entrance of the zoo, combined with the suggestion of mid-century American design, to create a logo system that is robust and flexible and an identity look and feel that uses a shape language based on lush, abstracted, layered foliage and friendly images and illustrations of animals featured at the zoo.

Project Roles
Creative Director, Designer
Company
Los Angeles Zoo
Skills
Creative Direction, Design
Media
Environmental Design, Logos, Motion Graphics, Retail Designs
Project Industries
Non-Profit
LA Zoo 50th Anniversary Identity
LA Zoo 50th Anniversary Identity
LA Zoo 50th Anniversary Identity
LA Zoo 50th Anniversary Identity
LA Zoo 50th Anniversary Identity
LA Zoo 50th Anniversary Identity
LA Zoo 50th Anniversary Identity
LA Zoo 50th Anniversary Identity
LA Zoo 50th Anniversary Identity