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UPS - Wishes Delivered

After a bad 2013 holiday season, UPS had to do something to win back people’s confidence. We knew that every delivery starts with a wish, so we asked people to share those wishes with us. For every wish collected, $1 was donated to charity. We then selected the warmest and most magical wishes and made them come true. The Driver for a Day video gained over 54 million views across channels and was shared 1,137,860 times in one week. The campaign videos received over 60 million views altogether. And the conversation around UPS changed from entirely negative to 99% positive.

Project Roles
Copywriter
Company
UPS
Skills
Broadcast, Children, Commercial, Conceptual, Copywriting, Digital, Film, Interactive
Media
Commercials - Broadcast, Social Media Content, Websites
Project Industries
Advertising
UPS - Wishes Delivered