This was a research report and a comprehensive business-to-business communications campaign funded by the Community Pharmacy Foundation.
The report comprehensively assessed how clinical pharmacists, in a variety of community and ambulatory care settings, are using comprehensive medication management to make an impact on the patients and practices they serve.
I was the lead writer on the report and conducted the qualitative research. I also wrote all the collateral material, including the FAQ, the press release and the issue brief.