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Target St. Jude

From concept and photoshoot to hiring post-production vendors, I designed and art directed several aspects of this large campaign. I assembled a whimsical scene both on-set and in post using gift boxes and shadows to convey that Target’s holiday plush puppy was “doing the impossible." The best part? 100% of the proceeds from the plush puppy sales were given to St. Jude’s.

Project Roles
Art Director, Designer
Adobe Photoshop, Art Direction, Celebrity, Conceptual, Design, Mixed Media, Mobile, Post-Production, Retail
Advertising, Branded Content, Photography, Social Media Content
Project Industries
Advertising, Non-Profit, Retail
Target St. Jude