Target St. Jude
From concept and photoshoot to hiring post-production vendors, I designed and art directed several aspects of this large campaign. I assembled a whimsical scene both on-set and in post using gift boxes and shadows to convey that Target’s holiday plush puppy was “doing the impossible."
The best part? 100% of the proceeds from the plush puppy sales were given to St. Jude’s.
- Project Roles
- Art Director, Designer
- Adobe Photoshop, Art Direction, Celebrity, Conceptual, Design, Mixed Media, Mobile, Post-Production, Retail
- Advertising, Branded Content, Photography, Social Media Content
- Project Industries
- Advertising, Non-Profit, Retail