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Target St. Jude

From concept and photoshoot to hiring post-production vendors, I designed and art directed several aspects of this large campaign. I assembled a whimsical scene both on-set and in post using gift boxes and shadows to convey that Target’s holiday plush puppy was “doing the impossible." The best part? 100% of the proceeds from the plush puppy sales were given to St. Jude’s.

Project Roles
Art Director, Designer
Company
Target
Skills
Adobe Photoshop, Art Direction, Celebrity, Conceptual, Design, Mixed Media, Mobile, Post-Production, Retail
Media
Advertising, Branded Content, Photography, Social Media Content
Project Industries
Advertising, Non-Profit, Retail
Target St. Jude