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Yahoo Fantasy Football - Feel The Wins

A campaign for Yahoo Sports Fantasy Football to recruit players and get them excited about the upcoming season. WINNING IN FANTASY SPORTS is much more than winning a few bucks at the end of the season. It's everything from bragging through funny memes to trolling your boss and not getting fired. It's all the wins you feel throughout a season that give you that fist-pumping hell-yeah moment. So while ESPN, CBS and the NFL are welcome to own the serious side of fantasy, we'll be spiking footballs and dropping silly Gifs in your feed. Because we're all about supercharging that winning feeling and channeling Yahoo's inner Internet rebel yodel while we Feel The Wins.

Project Roles
Art Director, Creative Director
Company
Sid Lee
Skills
Adobe Illustrator, Adobe Photoshop, Art Direction, Copywriting, Design, Digital, Experiential, Integrated, Social
Media
Advertising
Project Industries
Advertising
Yahoo Fantasy Football - Feel The Wins
Yahoo Fantasy Football - Feel The Wins
Yahoo Fantasy Football - Feel The Wins
Yahoo Fantasy Football - Feel The Wins