Susan G. Komen Race for the Cure
Worked with copywriter to develop concepts to present to client. Sold in the concept “Make Mom Proud,” a sentiment that is both universal and means something extra to breast cancer survivors and their families.
Designed many pieces of collateral to support volunteers and staff for fundraising before the race as well as day of, including brochures, posters, sign-up sheets, and stationery. Also created the look and feel for the on-location designs, and directed and managed production and junior design staff as the system was built out. Also storyboarded motion graphics and selected and art directed a partner agency to animate messaging content for the two big screens on site.
- Project Roles
- Art Director, Designer
- Susan G. Komen
- Art Direction, Creative Direction, Design, Motion
- Advertising, Environmental Design, Posters, Social Media Content, Video Installations, Visual Designs, Wayfinding
- Project Industries