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Disney's 1/2 Princess Marathon

This was a self initiated project. I heard about this marathon by word of mouth through colleagues. I thought it was such a fun event and wondered why I never heard of it before. Thats' when I decided to create an ad. I concepted, comped and printed out my idea. But, I never went to the printer to pick up the ad. The next morning the creative director asked to see me. He saw the ad on the printer and said lets do it. We pitched the idea to the sports department and they loved it as well. We had the props department create the glass slipper with the tread. We had the photography team shoot the slipper. I art directed both props and photography as well as laid out the ad. But, the idea didn't stop there. I had a thought, let's build these slippers and put them in Lady Foot Lockers in the Orlando area to get the word out about this marathon. That is when the poster ad turned guerilla. The idea got a lot of recognition and won several awards.

Project Roles
Art Director, Creative Director, Designer, Photographer
Company
Disney's Yellow Shoes Creative Group
Skills
Adobe InDesign, Adobe Photoshop, Art Direction, Compositing, Project Management, Retouching
Media
Photography, Environmental Design, Posters
Project Industries
Advertising, Entertainment
Disney's 1/2 Princess Marathon