SUPER SATURDAY NIGHT is concert event held annually the night before the Super Bowl. By boasting the most in demand performers and celebrity guests, this exclusive event is always the talk of the town.
In addition to developing the event branding and print collateral, my team and I worked closely with the vendor to create immersive video projections. These audio reactive graphics, projected both on the facade and throughout the interior of the venue, change in real time to the beat of the music being played.