CHALLENGE: Showcase lifestyle products from the new Living line, which have a higher price point but was still attainable for Avon customers.
SOLUTION: Create a fun, editorial magalog that follows a family throughout their day – from an ice cream party and grilling on the deck to cocktails and dinner on the beach. The "Get the Look" spreads showcase items from each section with extra cool features and offer DIY tips.
- Project Roles
- Art Director, Designer
- Adobe InDesign, Adobe Photoshop, Art Direction, Design
- Project Industries
- Lifestyle, Retail