The Disposable Film Festival is an annual juried international festival of short films made using casual, lo-fi video capture devices like cell phones, point and shoot cameras, webcams, and inexpensive handycams. We worked with Carlton Evans, co-director of the festival, to create an identity that could be retrofitted and reused for years to come. We made a custom typographic system of letterforms in various states of collapse and used them as the primary graphic elements in the identity system. Film stills from each year are uniquely treated correlating to the festival year, giving the system room to be expressive and unique year after year. CREDITS Client: Disposable Film Festival Creative Studio: Selman Design Creative Director: Johnny Selman Designers: Katie King Rumford, Albert Chang Animators: Anne di Lillo, Calvin Waterman Photography: John Paul Chirdon Producers: Mike Scandiffio, Christopher Schroeder