Pace University LST Event

The Leadership and Service in Technology ceremony is held once a year by Pace University, in association with the Seidenberg School of Computer Science, and is mostly attended by alumni and Pace faculty members. Marketing for the event is always high priority, and this year I had the opportunity to design the materials, including this journal cover, which features a circuit board with little doodles emerging from it, and the four page invitation, which keeps to the clean, crisp theme of the other designs. The blue and white color scheme kept things from getting too distracting in such a small space. My number one goal was to make things easy to read. To achieve this goal, I kept spacing wide, and used the same font throughout with a variety of weights for different lines of texts.