American Express "Art Forms Change"

Art is super important. It creates jobs, lifts up economies and even transforms healthcare. But to the current administration it is seen as a frivolous investment that should be defunded. Which is lame. So, in a bid to shed light on the importance the arts have on society and to generate funding for it, we created a campaign for Amex to show people just how important it is. In the end, we raised more money than anticipated and even inspired Pharrell to write a song for it.

Project Roles
Art Director, Illustrator
Company
Digitas
Skills
Art Direction, Conceptual
Media
Posters, Social Media Content
Project Industries
Finance
American Express "Art Forms Change"
American Express "Art Forms Change"
American Express "Art Forms Change"
American Express "Art Forms Change"
American Express "Art Forms Change"
American Express "Art Forms Change"
Support