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DeMarini campaign
We brought personality back to the DeMarini brand to get kids to spend some of their lunch money on bats. We gave each bat its own voice, and visually put DeMarini’s crazy technology up front, lifting sales by 13% in a single season.
- Project Roles
- Art Director, Designer
- Company
- R/West
- Skills
- Art Direction, Conceptual, Design, Type Design
- Media
- Advertising
- Project Industries
- Sports
