Percolate Style Guide
Percolate had been focused almost entirely on feature development for 5 years, and a lot of the design elements had become inconsistent and outdated. This bubbled up to usability problems, multiple sources of truth for the style guide, and a very unhappy design team. I led this project to reimagine the look and feel of our software.
- Project Roles
- Art Director, Creative Director, Designer, Product Designer, Typographer, UX/IA Designer
- Adobe Illustrator, Creative Direction, Design, Design Pattern Research, Sketch, Type Design
- Brand Guidelines
- Project Industries
- Advertising, B2B, Technology