Don't take asbestos home
This campaign was to inform tradesmen the threat of asbestos – not just for them but for the people around them. It's common practice for a tradey to hold their breath when working around asbestos. But tiny particles stay on clothes and subsequently taken home.
Campaign material drove tradesmen to take five minutes to understand the threat. Content online helped point out where asbestos can be found and how to deal with asbestos safely.
- Project Roles
- Art Director, Designer
- Art Direction, Creative Direction, Design
- Advertising, Commercials - Video, Magazines, Photography, Posters, Websites
- Project Industries
- Advertising, Health/Pharma, Non-Profit