To position their brand as an expert in pain management, Aleve teamed up with Jeopardy! for a three-month Facebook contest. There were weekly questions and prizes, and the grand prize was a trip to Hollywood to see a taping of the show.
I researched and wrote all of the questions. By far the best performing posts they had done.
Also did an additional 20-25 posts a month on other topics and helped set social media calendar.