Allstate Rider News
To promote Allstate as a leader in the motorcycle insurance marketplace, they created the Allstate Rider News motorcycle blog.
When they brought the work in-house, I came onboard to write articles, quizzes, and emails, and edit staff contributions.
I also worked on content development, leading brainstorming sessions and helping set up and maintain editorial calendar.
- Project Roles
- Copywriter, Editor (Brand/Content), Writer
- Copywriting, Editing
- Editorial Writings
- Project Industries