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Allstate Rider News

To promote Allstate as a leader in the motorcycle insurance marketplace, they created the Allstate Rider News motorcycle blog. When they brought the work in-house, I came onboard to write articles, quizzes, and emails, and edit staff contributions. I also worked on content development, leading brainstorming sessions and helping set up and maintain editorial calendar.

Project Roles
Copywriter, Editor (Brand/Content), Writer
Company
Allstate
Skills
Copywriting, Editing
Media
Editorial Writings
Project Industries
Automotive
Allstate Rider News
Allstate Rider News
Allstate Rider News
Allstate Rider News
Allstate Rider News
Allstate Rider News