To pair with AT&T's "it's what you do with what we do" campaign, we were asked to develop advertising that connected with the audience on a more emotional level. The result was a cleaner, more consistent design that stood out against the competition and a tone of voice that breaks through the typical claims-based messaging.
- Project Roles
- Art Director, Creative Director
- Art Direction, Creative Direction
- Brand Guidelines, Visual Designs
- Project Industries