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AT&T Branding

To pair with AT&T's "it's what you do with what we do" campaign, we were asked to develop advertising that connected with the audience on a more emotional level. The result was a cleaner, more consistent design that stood out against the competition and a tone of voice that breaks through the typical claims-based messaging.

Project Roles
Art Director, Creative Director
Company
BBDO
Skills
Art Direction, Creative Direction
Media
Brand Guidelines, Visual Designs
Project Industries
Advertising
AT&T Branding
AT&T Branding
AT&T Branding
Collaborators