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Mike's Hard Lemonade

Mike's Hard Lemonade, a beverage mostly consumed by women, wanted to be relevant to the male demographic, a consumer group largely unaware of the brand. Our team stepped in to reinvigorate the brand through a series of TV spots inspired by early internet culture.

Project Roles
Art Director, Creative Director
Company
Mike's Hard Lemonade
Skills
Conceptual, Art Direction, Creative Strategy
Media
Commercials - Broadcast, Commercials - Video
Project Industries
Beverage
Mike's Hard Lemonade