Mike's Hard Lemonade
Mike's Hard Lemonade, a beverage mostly consumed by women, wanted to be relevant to the male demographic, a consumer group largely unaware of the brand.
Our team stepped in to reinvigorate the brand through a series of TV spots inspired by early internet culture.
- Project Roles
- Art Director, Creative Director
- Mike's Hard Lemonade
- Conceptual, Art Direction, Creative Strategy
- Commercials - Broadcast, Commercials - Video
- Project Industries