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Win For Life Nana

New York Lottery's Win For Life scratch off games keep paying winners for as long as they live. So, the longer you live the more you get paid. To highlight this idea we created a digital campaign starring Nana, an overprotective grandmother archetype determined to keep you safe so you'd live a long time and keep making money. After liking her page on Facebook, you’d see a short video in which Nana asked to ‘take a look at your profile.’ Then the overprotection would begin. You'd see a personalized page full of cautionary and nurturing quips from Nana based on your recent Facebook activity that she found unsafe. For the next few weeks you’d receive messages from Nana, and safety tip videos.

Project Roles
Art Director, Creative Director
Company
DDB
Skills
Art Direction, Comedy, Commercial, Content, Copywriting, Design, Digital, Entertainment, Film, Filmmaking, Grunt, Humor, Integrated, Interactive, Live Action, Low Budget, Scripting, Underwater
Media
Advertising, Brand Films, Branded Content, Classy Nudes, Key Art, Short Films, UI Design, UX Designs, Viral Films, Visual Designs, Websites
Project Industries
Advertising, Entertainment
Win For Life Nana
Win For Life Nana
Win For Life Nana
Win For Life Nana
Win For Life Nana