'Wich Day

Branding and Photography work for a coffee and sandwich shop in Fairfield, CT.

Asked to design a logo that features a sandwich and coffee cup, I collaborated with the business owner to create a unique typographic solution. The 'Wich Day word-mark was customized to reference sandwiches & coffee in the first and last letter of the logo.

To add to the playful nature of the identity, I worked with Mikey Karpiel to create custom illustrations for the interior of the store and other brand extensions.

Project Roles
Art Director, Designer, Photographer
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Creative Direction, Design, Food
Media
Branded Content, Logos, Packaging, Posters
Project Industries
Restaurant
'Wich Day
'Wich Day
'Wich Day
'Wich Day
'Wich Day
'Wich Day
Support