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The Vibe Group Brand Identity

The Vibe Group serves a unique niche within the fashion industry. Based in New York City, they are strategically positioned to help foreign (local) brands navigate to a global marketplace. The brand mark is build upon this differentiated insight. The design combines a modern sans and a traditional serif to create a distinct V that aptly doubles as a pointer to signify a definitive direction.

Project Roles
Art Director, Designer
Barnum Design
Adobe Illustrator, Adobe Photoshop
Project Industries
B2B, Fashion, Real Estate
The Vibe Group Brand Identity
The Vibe Group Brand Identity