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Multiply Your Money // New York Lottery

This campaign introduced the concept of “Multiply your Money” from The New York Lottery. The prints and posters portrayed piggy banks “multiplying” by having dates and babies.

Project Roles
Writer, Art Director
Company
DDB
Skills
Copywriting
Media
Commercials - Broadcast
Multiply Your Money // New York Lottery
Multiply Your Money // New York Lottery
Multiply Your Money // New York Lottery