An oldie but a goodie. How do you sell cheese made in California without claiming that the cheese is in any way better than any other cheese? This campaign was so successful it has become part of many curriculum in business and marketing schools from Columbia University to Scripps to Harvard. And I was the voice of Bull#2. These are my three favorites.
- Project Roles
- Copywriter, Creative Director
- Copywriting, Creative Direction, Radio
- Project Industries
- Packaged Goods