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Intention

In the post Steve Jobs Apple, the company needed to reaffirm their beliefs under Tim Cook. This piece was created as an internal video for an Apple developer's conference. It went way further than that. All the way to Cannes gold in fact.

Project Roles
Copywriter, Creative Director
Company
TBWA\Media Arts Lab
Skills
Copywriting, Creative Direction
Media
Brand Films, Viral Films
Project Industries
Technology