Misunderstood
Apple's 2014 Holiday ad. Took on the social observation that teens were 'wasting their time' on devices like iPhone to the degradation of family and relationships....then flipped it on it's head. Won many awards including a prime time Emmy.
- Project Roles
- Creative Director
- Company
- TBWA\Media Arts Lab
- Skills
- Copywriting, Creative Direction
- Media
- Advertising, Viral Films
- Project Industries
- Technology