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Okay
Misunderstood

Apple's 2014 Holiday ad. Took on the social observation that teens were 'wasting their time' on devices like iPhone to the degradation of family and relationships....then flipped it on it's head. Won many awards including a prime time Emmy.

Project Roles
Creative Director
Company
TBWA\Media Arts Lab
Skills
Copywriting, Creative Direction
Media
Advertising, Viral Films
Project Industries
Technology