As stadium host for the Superbowl, MetLife was planning to run a commercial just before kickoff. Something that would call attention to the brand and capture the anticipation of the moment. Ari Merkin LLC was given three days to concept, eight weeks for production and thirty seconds to capture America’s hearts.
- Project Roles
- Art Director, Writer
- Commercial, Conceptual, Creative Direction, Design, Post-Production, Scripting, Wrangling - Creatives
- Commercials - Broadcast
- Project Industries