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Metlife

As stadium host for the Superbowl, MetLife was planning to run a commercial just before kickoff. Something that would call attention to the brand and capture the anticipation of the moment. Ari Merkin LLC was given three days to concept, eight weeks for production and thirty seconds to capture America’s hearts.

Project Roles
Art Director, Writer
Skills
Commercial, Conceptual, Creative Direction, Design, Post-Production, Scripting, Wrangling - Creatives
Media
Commercials - Broadcast
Project Industries
Finance
Collaborators