Mack Web Logo
Mack Web was an integrated marketing team based in Fort Collins, Colorado (they have since rebranded as Genuinely). After the company went through some changes in regard to their philosophy and services, they decided to update the Mack Web logo so that it reflected the company it had become.
At the time, I was the lead designer at Mack Web, so I had the privilege of designing the new logo. The goal was to create a logo design that fit our new brand and personality and visually communicated that this was a growing company.
The result was a circular tree logo design that symbolized ideas of growth and community, married with an energetic, friendly and vibrant color palette.
- Project Roles
- Mack Web
- Adobe Illustrator, Traditional / Hand-drawn
- Project Industries