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National Geographic Channel: Stand #WithMalala

Over 60 million girls are out of school. Malala Yousafzai has made it her mission to change that—ensuring every girl has access to twelve years of quality education. To raise awareness for her cause and the National Geographic Channel television premiere of HE NAMED ME MALALA, the campaign centered around an online social activism tool that asked people to imagine their lives without an education. Using a highly recognizable symbol of academic achievement, the yearbook, the tool created a personalized video in which the user was removed from a yearbook lineup. Using Facebook's new video avatar feature, supporters could set their videos as Facebook avatars. For each video made, National Geographic and 21st Century Fox donated $1, giving all participants the power to make a difference in the lives of girls’ worldwide.

Project Roles
Adobe Photoshop, After Effects, Motion, Social
2D Animations, Advertising, GIFs, Motion Graphics, Web Apps, Websites
Project Industries
Advertising, Entertainment
National Geographic Channel: Stand #WithMalala
National Geographic Channel: Stand #WithMalala
National Geographic Channel: Stand #WithMalala