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Heinz | Irresistible Posts

If you're into Instagram food porn, you'll know how hungry you can get by just looking at people's mouthwatering posts. So, in Brazil, Heinz capitalized on this by for the first time ever enabling Instagram users to actually eat the delicious food posts they were drooling over. The so-called "Irresistible Posts" campaign, created with the support of Facebook Creative Shop, kicked off in Sao Paulo and used geolocation to target local users.

Project Roles
Creative Director
Creative Direction
Advertising, Social Media Content
Heinz | Irresistible Posts