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Elite Daily The Edge Newsletter Redesign

Redesign of Elite Daily’s newsletter, The Edge, in partnership with the front-end developer and The Edge editor. The template I designed included a responsive, two column grid structure with subscribe button, share buttons, and a text editor. A custom CMS was also built within WordPress for easy updating. The new layout increased CTR greatly, by 60% according to initial analytics. I also provided Art direction for the illustrations drawn by Kylah Benes-Trapp.

Project Roles
Art Director, Designer, Product Designer, UX/IA Designer
Company
Elite Daily
Skills
Adobe Photoshop, Art Direction, Digital, Entertainment, Wordpress
Media
Products - Digital, UI Design, UX Designs, Wordpress Sites
Project Industries
Media
Elite Daily The Edge Newsletter Redesign
Elite Daily The Edge Newsletter Redesign
Elite Daily The Edge Newsletter Redesign