Yes. Affirmative. You bet...
We needed to inform mortgage brokers of the new changes to NatWest's lending criteria – which ultimately meant they could offer more mortgages to their customers.
We developed a cheeky audio keyring. This audio keyring says yes in various ways. We wanted something to hang around to remind them of NatWest's offering.
Campaign elements: audio keyring (direct mail), digital advertising, trade adverts.
- Project Roles
- Art Director, Art Producer, Copywriter
- CHI & Partners
- Art Direction, Conceptual, Creative Direction, Integrated
- Project Industries
- Advertising, B2B, Finance